Hangzhou Cultural & Creative Industry Expo 2009

Innovate the City · Design the Future
——Press Release on China Hangzhou Cultural & Creative Industry Expo 2009
 
China Hangzhou Cultural & Creative Industry Expo 2009, co-hosted by Hangzhou Municipal People’s Government, Zhejiang University, China Academy of Art and China Industrial Design Association, is to be held from October 16 to 19 in Hangzhou Peace International Convention & Exhibition Center. This expo is the 3rd time for the full display of the latest fast development of the cultural and creative industry in Hangzhou. It is also one of those most important activities during this year’s 11th West Lake International Expo.
In the first half of this year, departments from different levels were all trying their best to cope with the international financial crisis under the leadership from the government. They insisted in the ideology of “Harmonious Business-starting” and fully executed the strategies of “the service industry takes the priority” and “improvement on inner competitiveness”, thus the cultural and creative industry witnessed its upward development against others. According to those statistics, the very industry witnessed an added value of 28,402 billion RMB in the first 6 months of the year, i.e., 15.2% higher than that of the same period last year, 8.6% higher in developing speed than the speed of the total GDP of the City, 2% higher in developing speed than that of the service industry in Hangzhou and accounting for 12.8% of the total GDP in Hangzhou. Thus, the very industry became the leading industry among the Top 10 of the service industry in Hangzhou. All the achievements made by the cultural and creative industry are requiring a chance to be released on a high-level exposition so as to further promote the development of the industry. And they are sure to be those most highlighted ones on the expo. This year’s expo is just what the cultural and creative industry need, on which communication and cooperation on the very industry are to be carried out and the fame of the very industry is to be enlarged both at home and abroad.
 
A brand-new subject developed from experience we learn from last two years’ expo.
 
For the last 2 expos, the exhibition area was 10,000 square meters on average, attracting more than 60,000 attendees, among whom 40,000 are professional ones. More than 200 media from both home and abroad covered the expos and their related activities on the spot.
 
Thanks to the experience we learned from the last 2 year’s expo, the development of the cultural and creative industry in Hangzhou has been developed further and this year, the organizing committee of the expo puts forth a brand new subject, i.e., to innovate the City and to design the Future. Taking advantage of this year’s expo, they are aiming at fully displaying the competitiveness of the innovation capability in Hangzhou, strengthening international cultural communication and cooperation, attracting more people to engage in the very industry, accelerating the development of the cultural and creative industry in Hangzhou and realizing the kernel objective of making Hangzhou into the center of the cultural and creative industry in China.
 
An unprecedented cultural feast
 
As compared to last 2 years’ expo, this year’s expo is much larger in scale with more exhibits, more professional and international than ever before. This year, the expo covers an area of 20,000 square meters with 1,000 exhibition booths available. And there is also a West Lake Innovation Market of 1,500 square meters large right on the Peace Square during the expo. It is estimated that the expo is to welcome up to 200,000 visitors. The expo is composed of 6 major exhibition halls, namely Subject Deduction Hall, Brand Innovation Hall and Media & Television Hall on the 1st floor of the exhibition center and Design Communication Hall, India Culture Museum and Crafts & Art Pieces Hall on the 2nd floor.
The Subject Deduction Hall is the main exhibition area of the expo, displaying the meaning of the subject of the expo and those innovations born in Hangzhou as well. The subject and objectives of this year’s expo is fully displayed and well explained by way of showing the meaning and image of this year’s subject in a variety of ways. Famous cultural and creative industrial parks are in display as well. They are namely White Horse Lake Environmental Innovation Park, Zhijiang Cultural Innovation Park, Tongjia Village Life Park, etc. All these bring us the impression that Hangzhou has an advantageous environment and a favorable environment and provides strong supports for cultural innovation.
 
While the Media & Television Hall boasts major exhibits of innovations and explorations in the development of the new media industry in Hangzhou. When you enter this hall, you will just feel like you are entering a 3D virtual city, enjoying a brand new visual impression from the new media. And we are to enjoy the digital television net, internet, communication net combined into one, brought by WASU. They are continuing to explore further and develop better in the fields of media entertainment, information service and communication.
 
The Design Communication Hall exhibits design pieces of different categories from China Academy of Art, Zhejiang University, Hangzhou Normal University, Zhejiang University of Technology and Zhejiang University City College, etc. And international prize-winners’ design pieces from CCII International Design Center, the organizing committee of the Red Star Design Award are also invited to be part of the expo. While those works brought by Asia Pacific Federation of Architects/ Interior Designers make it possible for visitors to enjoy those artistic pieces. And those specific designers are right on site to communicate with those local designers in Hangzhou. And this year’s expo is willing to set up a platform where the design companies and production companies are able to carry out cooperation, especially to help a lot of non-governmental companies in Zhejiang Province to better innovate their companies, develop their brands and execute marketing planning.
 
And the India Culture Museum and Crafts & Art Pieces Hall are contributed to an “India Culture Expo” of Indian stones and art pieces organized by Xiling Engravers Society and a trading hall for crafts and art pieces. These 2 halls are especially suitable for those producers, investors and fans of Indian stones and art pieces.
 
Professional forums bring new perfect theories; industrial development meets actual needs
 
This year’s theme forums are held in the way of trading symposium instead of mere speeches, such as Investment and Financing Forum for Cultural and Creative Industries, China Summit Forum on Exhibitions in Cities 2009, China Media Industry Summit Forum, and Elaborate Skills --- Cultural Meaning of and Name Defining Rules for China Indian Stone, etc. While the Industrial Design Companies Communication Meeting and Investment for Graduates’ Newly-started Business Matchmaking Meeting are able to meet the actual needs from companies. All the above make this year’s expo of real industrial meaning.
 
Various activities on site; 5 more sub venues join
 
During the expo, we are to enjoy 6 major activities. And those activities to be held in those 5 cultural innovation parks are in full swing as well.
 
Industrial Design Competition puts the emphasis on expression of innovative ideologies, luring those inventors’ innovative passion out on more innovative designing, deepening cooperation of the industry and education, strengthening people’s recognition of protection of intellectual property, improving the capability in industrial designing in Hangzhou, accelerating the formation of a team suitable for better industrial designing and more innovations, and making people’s life better in quality than before. This year, the competition is held again and is open to all interested ones all over Zhejiang Province. Bunches of works, including those prize-winners are longing for a chance to display on site.
 
Chinese Style – IAI 2009 Asia Pacific Interior Design Awards for Elite is initiated and hosted by IAI (Asia Pacific Federation of Architects/ Interior Designers). Based on the basic element of Chinese culture, this Awards is centered on designers’ innovations to our living space for a better future under the influence of science and technology and ideology of environmental protection and energy saving. This awards not only receives support from IFI, APSDA and ICSID, most authoritative designing related associations in the world, but also great support and participation from those designing teams of the U.S.A., Germany, Austria and France, etc.
 
The awarding ceremony of this Award is also to be held in Hangzhou. Till then, famous designers from all over the world are to get together right here in the city of Hangzhou and take part in this ceremony. This is sure to be a good chance for us to communicate with those famous designers.
 
One more thing worth mentioning is that the West Lake Innovation Market is to be opened together with the opening of the expo, just the same as last year. Designers, college students and teams are all come to this platform and show their original innovative pieces of works. They are sure to light up the innovation fire of passion in those ordinaries. And different kinds of innovative communication activities like B-BOX showing, BMX show and on-site casual drawing and wine-making shows are to be presented for excitement on site.
 
Apart from all these, you are also to find Hangzhou Middle & Primary School Students’ Festival of Science & Technology 2009, Hangzhou Protection of Intellectual Property 2009, and New Cultural Signs & Life of City Forum on Space Design for Home Living Innovation & Innovative Space Designing Exhibition, etc.
 
Those activities held in those 5 innovation parks are the right extension and further exploration of this year’s expo. And as is mentioned before, these 5 parks are Zhijiang Cultural Innovation Park, Canal World Cultural Innovation Park, Innovative Culture-related Business Street on Zhongshan North Road, Natural & Environmental Innovative Life Park in Xixi Wetland and Tongjia Village Life Park. These activities are being held right a few days before the very expo with the purpose of making this year’s expo of more cultural and innovative meanings.