The history of Red Dot Design Award can be traced back to the Year 1955. It is the largest and most renowned design competition in the world. It is divided into the “red dot award: product design”, the “red dot award: communication design” and the “red dot award: design concept”.

 

The “red dot award: design concept” aims at the future and requires that the competition factor shall be emphasized in the period of ideology innovative design before the product come into being and production. With “to design for harmony between the environment and human” being the ideology, “red dot award” exerts all the efforts to make designs that win awards to real products so as to make it the design trend and indicator of the fashion in the future within the industry.