“TOOUT” originates from the understanding of Tai Chi Philosophy in ancient China. Tai Chi means that the universe is from unlimited to too limited (Tai Chi), i.e., there are two opposite aspects of each thing and phenomenon in the universe. The two aspects are opposite as well as depending on each other. This is the general law of the material world and origin of lots of things, and it determines the birth and distinction of things in the world.

The very law also applies to the work of design. Design is a process of passion and rationality affecting each other. Innovations put forth by designers are from their instincts after beauty, their view of the things, and their passion for life. While at the same time, they need rational thinking to coordinate in between so as to make it a balance. We may say, such innovations originate from passion and develop by way of rationality.

“TOOUT” expresses that we have both passion and rationality in mind while we design things. Passion and rationality, different from each other while depending on each other, are two important factors for the final come-out of a perfect design.

Designers are able to bring people not only a transfixing outlook of a product, but also a new way of life and an opportunity to win against others in the fierce business competition. We have to keep thinking, learning and analyzing, and then we are able to meet the needs from the markets, companies and customers.

Those who can think deep are to grasp opportunities finally. We are supposed to pay attention to every customer’s feelings when they are using the product first, and then work out product design plans accordingly. We are sure that by way of doing this we can bring in profound connotation into design, that the design’s value will be in its maxim and that products are to be really something.

We “TOOUT” have ever been trying our best being such kind of “thinker” and “trimmer”, helping our customers better develop their products and find opportunities to success.